Local Marketing Trends, Episode 114: How Frequence Is Cracking the Generative AI Code

"Generative AI is an important tool - but it's not a tool that can completely replace a platform, or completely replace the functions of a media buyer or a salesperson or a reporting system," says Steve Han, Frequence co-founder and VP of Operations and Strategy. In the latest episode of the Local Marketing Trends podcast, discover how Frequence has used AI for over a decade, and how Generative AI is helping our people and our platform deliver even better results for our partners.